Background

The Municipality of Dobrich has continuously tried to offer useful and interesting topical information to everyone who has shown interest in the city - investors, tourists, etc. Unfortunately, the printed materials quickly become out of date and have limited capacity. This gave the grounds to develop a concept for promotional materials that will always be up-to-date and would not be limited by volume and capacity.

Practice

You will never have a second chance to make a good first impression is the leading idea in the development of the concept for asserting the Dobrich product. Every product on the market looking for consumers should attract them at first glance. The development of the promotional set is directed towards establishing the name of Dobrich and its successful marketing to Bulgarian and foreign potential investors.

Experts from the Municipality of Dobrich have prepared a set of information materials about the town, including:
Web-site of the municipality http://www.dobrich.org;
CD with information directed to business circles;
E-card of the mayor;
City Development Plan Dobrich 2020 ;
MS Power Point Presentation of the municipality and the town.

The first version of Dobrich municipal website was developed in 1999 by students. It was an initial successful attempt of the municipality to step into the world wide web. Assessing the opportunities for promoting and ensuring useful information about municipal activities, the team proceeded to develop a new version of the website within the Domino company project. Even though a standard structure for the information displayed has been offered, the experts from Dobrich Municipality are trying to build up a detailed picture of the city. Except for the traditional data for the geographical situation, climate and natural resources, the website proposes information in text and photographs about the economy, culture, sports, healthcare and other public areas.

At the new address http://www.dobrich.org information can be received of potential interest for the business circles:
Link to the Development Plan Dobrich 2020 in Bulgarian and in English - over 1500 citizens of Dobrich had participated in its elaboration;
Investment program for the current year;
Sites proposed for sale;
Ongoing competitions, tenders and concessions;
Catalogue of all administrative services offered by the municipality;
Information from the Entrepreneur s Desk ;
Information and links to Dobrich companies;
Prices, terms and forms for different services, etc.

Except for the specific business information about Dobrich, the website offers:
Participation forms for the international festivals conducted in Dobrich, as well as links to their websites;
Links to the websites of cultural and educational institutions, business associations, non-governmental organizations and other structures in Dobrich.

The feedback information sent to the municipal experts shows that the website is much demanded and visited. The intention of the experts maintaining it is to make it an even more esteemed source of information for the City of Dobrich. This is the place where Dobrich can be found in the global network.

For those, who have shown interest and have visited Municipality of Dobrich, a CD with information about the city is prepared in Bulgarian and English, updated monthly. For visits and meetings conducted by the mayor out of the municipality, the use of an e-card on a mini CD is more appropriate.

The next step in the use of sophisticated information materials about Dobrich is the presentations prepared of the city in four languages - Bulgarian, English, Russian and German. The main characteristics of Dobrich are presented in text and photographs using MS Power Point. The presentation includes all aspects of life of Dobrich and the municipality, and depending on the particular guest and his/her sphere of activity, the corresponding sections are chosen and handed also as printed material. A valuable opportunity for strengthening the position of Dobrich is the Information Portal for Dobrich region and the municipalities, which is being developed at the moment with the assistance of IT experts.

The prepared set of promotional materials for Dobrich Municipality contributes to the establishment of a real and attractive image of the municipality among Bulgarian and foreign potential investors and all interested in Dobrich.

Results

1. Presenting the opportunities of the city in an easy-to-access way.
2. Creating conditions for attracting donors and investors interest in Dobrich.
3. Establishing the name of the Dobrich product and placing the town among the municipalities working to attract investors and donors interest.